In our last post, we discussed how to take care of your voice. Today, we are leaning towards wallets and purses.
Whether you are a singer, an actor, or any kind of performer, there are ways you can summon a few extra bucks into your account while doing the things you love. One of the easiest is making a course.
Think about it. You are a singer and probably have been for a while. You obviously have gathered enough knowledge to help some young person just starting out. Why not bundle it all up in a course and charge for it?
You might be wondering where to start from. Forbes published a great post about making an online course.
How long does it take to create a course?
Creating an online course can be a substantial time investment. “In my opinion, it takes about the same amount of time as writing a book,” says Balfour. “Of course, if you’ve already written a book and are doing a course about it, it takes a fraction of that time. If somebody is coming in with their own content, such as blogs and workshops they’ve already created, they can probably sit down in one weekend and create a 2-3 hour course.”
What are the technical skills required?
Balfour did all the filming and editing for her courses by herself. But it wasn’t easy. “The most difficult aspect is the video editing,” she says. “Like most people, I didn’t initially understand how to shoot video the right size, how to export it, upload it, and fix the noise.” She used the screen recording and video editing software Camtasia, which she describes as “pretty user-friendly, but it did take time.”
But making the course is one thing. Selling it is quite different altogether. This is where sales funnels come in. A sales funnel is a business marketing tool that converts mere site visitors into buyers. This article from Enterprenuer explains it best.
If you’re wondering what a sales funnel is, simply imagine a real-world funnel. At the top of that funnel, some substance is poured in, which filters down towards one finite destination. In sales, something similar occurs. At the top, lots of visitors arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will reemerge out from the other end.
In marketing automation, Ryan Deiss, co-founder of Digital Marketer, often describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers. It’s multi-stepped because lots must occur between the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase.
But how do you create a sales funnel? The answer, for now, is it does not matter. There are some tools you can use to create effective funnels. One great online tool is ClickFunnels. It allows you to build a website along with a sales funnel with just a few clicks. You can get a free Clickfunnels free trial here.
The internet brings with it all sorts of possibilities. Apart from marketing your main work, why not create courses in the area of your expertise and make some extra bucks? With these few tips, you will find that it is actually manageable.